#5 "Everyone is attracted to a pulse"

McCann Worldgroup & MRM Worldwide
After surviving the Microsoft party, we woke up with two things on our minds...Magnum Bars and will.i.am. His funky fresh attitude has always interested me, so I was thrilled to attend McCann Worldgroup & MRM Worldwide seminar.


Marc Landsberg, ceo of MRM Worldwide, Tod Machover, composer, inventor, educator, and Johan Jervoe, VP, sales and marketing group, director of creative services and digital of Intel shared their advice on "technology and its transformation of creativity". Like every other seminar, they reiterated how important social media was.


Will.i.am explained that before his phone, he would twiddle his thumbs and wait until he made his way on the stage, but now he constantly he uses his thumbs to tweet about the show. Fans are able to give him feedback and support during the actual show. He thinks it's huge that technology today has allowed us to save so much time on things such as producing a song. I found it fascinating how Will.i.am was explaining rhythm. While his hand movements never stopped, he explained how people were "attracted to a pulse" and that they gravitate towards one trend. Social media and collaborating ideas for new technologies was, in his opinion, the current trend.


 Machover advised for society to find your passion and love before you create an idea; sitting in front of a computer does not spark creativity. Creativity is taking risks in life; without risks, you will not come up with unique ideas.


Amr Salama: Film Maker
Along with taking risks relating to music, the group met with Amr Salama, a successful, fearless Egyptian Filmmaker. He described living in fear throughout the streets of Egypt, constantly harassed by the police. The media was not reporting on the corruption of government; naturally, Salama joined his fellow Egyptians to fight for freedom. His debut film, On A Day Like Today was a box office hit and was accepted to multiple international film festivals.


During his interview, he casually brought up how he had been kidnapped, no big deal. I soon noticed his  intransigent motives to make the world a better place. Salama realizes that his films are controversial (in an Egyptian's perspective); however, he is willing to be thrown in jail while educating people about flaws in society. Social media sparked the revolution. People heard an idea and took action. His strong determination and pure morals inspire me.


(As a rookie at downloading from the internet, I am in the process of finding On A Day Like Today)

http://www.youtube.com/amrmsalama