Nike "Write the Future" Commercial #4

“Write the Future” Nike:

http://www.youtube.com/watch?v=dBZtHAVvslQ

The idea of this commercial is to prove the point that European football stars that are idolized as gods or royalty create a ripple effect into society. They influence everyday activity, whether it is effecting an everyday man to a king. I have always enjoyed Nike ads, so I was drawn to this one. 

The commercial begins with a low-angle shot following a soccer ball flying through the air. I would personally say that this beginning shot is an MOS (mit-out-sound) because of the faded crowd roar and ultimate silence. Suddenly, the ball lands and fast tempoed background music begins to play, exciting the viewer. A soccer player follows the fast tempo and jukes the opponents, until suddenly the scene switches to slow motion, creating more anticipation. The screen switches from the soccer game to a quick sequence of shots showing the satellites shooting the game, fans in the crowd, and random fans watching on television. The camera switches back to slow motion when the player shoots the ball towards the goal. Another sequence of reactions from people of different cultures are shown celebrating what they think will be a goal. Out of NO WHERE, the opponent performs a bicycle kick, blocking the ball from the goal. Another sequence is shown of the reactions of the fans. The commercial switches to short clips of the soccer players outside of the game, enjoying a very swanky lifestyle. The commercial continues to show different episodes of different football players and their fans then their extravagant life. 

Honestly, I want to go join a beach soccer match right now. This commercial includes everything, in my opinion. It applies to emotions by controlling the excitement and curiosity by the use of slow motion and quickness of the switching scenes. It applies to the media, the everyday man, and celebrities. The overall message is interesting, yet true, how one can control the future with enough publicity and determination. I thoroughly enjoyed this commercial.