Parship 'Cupid' Commercial #2

Parship's Cupid Campaign:
http://www.youtube.com/watch?v=a8ztMFJ1cw8


Parship shares a clever commercial about the decline of Cupid's match making due to the success of Parship's online dating website. The commercial starts with a low-angle shot of a fat, simple-looking man washes his face in a dreary hotel. The commercial foreshadows who this mystery man is when he practices shooting a make believe bow and arrow. Obviously bored and not in any rush, you see a zoomed out view of him strolling down the street with slow, instrumental back ground music.
The camera zooms into a scene where he looks in a photo booth with two lovers kissing and pathetically grabs the photoslip. The man, who the viewer has been following, looks sad because of his unemployment and lack of love in his life. A scenario of episodes relating love follow, such as two people holding hands on a subway. The camera never shows the other actors' or actresses' faces; they are irrelevant to the story line and force the viewer to focus on the mystery man's bland expressions.
At the end of the commercial, the camera switches to a reaction shot of a pathetic looking love collage and the man sitting in front of it, revealing his hidden wings. This shows the disappointment of Cupid, and ending with a 
Overall, I believe this ad is successful with getting the point across. It ends with the statement written on the screen, "with 10 years of successful match making, Parship.com leading dating website," finally finishing with, "Sorry, Cupid!" It lacks the excitement that I personally look for in commercials, but the viewer captures the pathetic essence of Cupid's failure.